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Client First, Always
We act with honesty, fairness and diligence in the interest of our clients – throughout every interaction, not just at point of sale.
Our Background
Where we come from
Over 120 years of history, built on community, trust and an unwavering commitment to South African families.
Our roots
Lion of Africa Life Assurance Company Ltd has its roots from the African People’s Organisation Burial Society Proprietary Ltd (“APO”), founded in 1902. In June 1944 the APO was registered as an insurer, conducting assistance business.
Growth & transformation
In 2002 Commlife Holdings Proprietary Limited (“Commlife”), an investment holding company, acquired APO and changed its name to Lion of Africa Life Assurance Company Limited (“LionLife”). LionLife is a South African life assurance company licensed by the Financial Services Board in terms of the Long-Term Insurance Act (No 52 of 1998) in 2005.
LionLife’s assurance activities are concentrated primarily on life assurance, funeral group schemes and funeral cover for individuals and families.
Today
Over the past decade LionLife has evolved from an assistance business insurer to a diversified financial service provider. From a financial perspective, LionLife has grown from strength to strength – our total assets have grown by more than 250% and our premium income increased by over 2 000%.
LionLife is a proud company with strong guiding principles and a core value of always having a client-centric focus. We strive to provide our clients with products that fit their specific needs, service and advice that considers their specific circumstances and fairness – throughout the time we call them our clients.
Contact Us
1902
APO Founded
African People’s Organisation Burial Society Proprietary Ltd established – providing community burial assistance.
1944
Registered as Insurer
APO registered as a formal insurer, conducting assistance business under South African insurance law.
2002
Commlife Acquisition
Commlife Holdings acquires APO and renames it Lion of Africa Life Assurance Company Limited.
2005
FSB Licensed
Fully licensed by the Financial Services Board under the Long-Term Insurance Act No 52 of 1998.
2023
Centenary – 100 Years
Celebrating a century of protecting South African families. Total assets up 250%+. Premium income up 2 000%+.
