We are a Life Assurance Company and our primary focus is providing our clients with quality and affordable life cover and individual funeral cover.


We offer access to a personal health adviser, and access to funeral assistance. Cover up to R 70 000.


We will pay 10% of the funeral benefit immediately. No medical tests required. Cover up to R 300 000.


Designed for citizens between ages 18 – 74. Pays up to R 250 000 for accidental death and disability.


Groups who want to provide for a funeral benefit package that pays out an immediate cash sum in the event of a death.

Assist Benefits

  • Trauma Counseling

  • Repatriation of Mortal Remains

  • Funeral Assistance

  • Point-to-Point Transportation

  • Teacher Online

  • Emergency Medical Services

  • Personal Health Advisor

  • HIV/Aids Advice and Counseling

  • Tax and Financial Assistance

  • Legal Assist


  • With a robust strategy focusing on People, Process and Technology, we believe that our culture and the quality of our people are our greatest strengths

  • Having adopted a culture by which we will never stop learning, exploring and innovating, we stand by our brand and will ensure that our products lives up to our clients’ expectations.

  • Our team’s can-do attitude and camaraderie gives Lion Life that X-Factor and culture, which excites us about the future and ensures that our policyholders are in good hands.

  • We are a 100% Black Owned company which are proudly South African.


  • We take initiative and do not have a fear of failure; therefore, we are able to take accountability for our actions and decisions.

  • We understand that new business is pivotal to the growth of our company and that current clients are the building blocks of our future.

  • We understand the needs of our clients and thus act with honesty, fairness and diligence in the interest of our clients.
  • We communicate openly and without prejudice with each other

  • We learn from our mistakes and understand that success is falling nine times and getting up ten.

  • We act with integrity and avoid any act that reflects adversely on our integrity or professional competence.

  • In whatever we do, we aim to make a difference and have a positive impact.

Our Background

Lion of Africa Life Assurance Company Ltd has its roots from the African People’s Organisation Burial Society Proprietary Ltd (“APO”), founded in 1902. In June 1944 the APO was registered as an insurer, conducting assistance business.

In 2002 Commlife Holdings Proprietary Limited (“Commlife”), an investment holding company, acquired APO and changed its name to Lion of Africa Life Assurance Company Limited (“Lion Life”). Lion Life is a South African life assurance company which was licensed by the Financial Services Board in terms of the Long-Term Insurance Act (No 52 of 1998) in 2005. Lion Life’s assurance activities are concentrated primarily on life assurance, funeral group schemes and funeral cover for individuals and families.


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